2D Sales Drawings
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We’re so focused sometimes on generating email address leads that we sometime overlook how best to use them. Today we have a guest post from John Sonnhalter, author of the ‘Tradesmen Insights’ Blog and a specialist in industrial marketing. Enjoy.
We all have a list of customers’ emails in some assemblage of order. What are you doing with them? Let’s not assume just because someone is currently buying from you that they will continue to do so. You need to continue to reinforce why they should do business with you and it doesn’t have to be a sell piece. Give them something of value that they can use in their business. A quick installation tip. A calculator link to help them figure out how much product they need. A CAD modelling tip.
Besides the emails you already have from current, past and future customers, what are you doing with all the leads you’re getting from digital sources such as your product CAD model downloads?
Digital media is a great way to build on to your existing database list and start nurturing them along your selling cycle. By using an email marketing tool, you can build silos by market or by where they are in the buying cycle so you can tailor messaging to each.
Here are a few tips in developing your lists:
By developing a list and starting communication with them, you’ll be able to see response rates increase and hopefully sales as well.