2D Sales Drawings
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A new Forrester Report prioritizes the key areas for retail e-Commerce success. Within each area it lists features and functions essential to creating a superior user experience and maximizing site conversion rates. Although it focuses on B2C e-Commerce, we know that expectations set by B2C sites soon transfer to B2B sites. Therefore the report is useful to B2B e-Commerce pros too. In this post we’ve followed the Forrester® notation and conclusions, and applied them to the specific case of B2B Industrial eCommerce websites. Enjoy.
Here are the 4 areas:
And here’s our application of them to industrial B2B e-Commerce. We recognize that the buying process has changed – most research is done online before even talking to a sales rep and a successful e-Commerce effort needs to map to the modern buying process. We wholeheartedly agree with Forrester that, “the site experience Is critical” and that, “the most critical determinants of success are the features and functionality that a site employs during the key moments of a transaction.”
If you too struggle to prioritize B2B e-Commerce issues, we hope this helps you figure out which are most important for success. With respect to this question also see our pages on industrial content and functionality.
That’s our take, what’s yours? Please let us know below.