2D Sales Drawings
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Let’s step back for a moment.
Online sales and marketing (a.k.a. e-Commerce) is still in its infancy!
Even the most advanced e-Commerce industrial suppliers have only been doing it for about a decade. e-Commerce technology is still improving, adoption still climbing, user expectations and usage still maturing. What can we now predict about where it is going, so we can be a step ahead, rather than behind, the competition?
If you want to predict the future impact of a technology on your business here’s the process we use:
At CDS we do this with our software products to try to be ahead of our customers’ needs, but the process is the same for our customers’ businesses. So let’s look at some predictions related to e-Commerce and their impacts on industrial suppliers (manufacturers and distributors). What impacts has e-Commerce already had on the Sales and Marketing process and its future evolution? We can learn much from others’ predictions – for example:
Here’s our take on these predictions with respect to the industrial market:
Here are some of the drivers and questions to ask as you plan your e-Commerce future:
That’s what we think, please let us know what you think by commenting below? Or, if you’d like to discuss any of the questions above give us a call or click either button below…