2D Sales Drawings
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The Content Marketing Institute (CMI) has published their third annual report on the content marketing practices of business to business (B2B) manufacturers in North America. Here’s our take on it.
The CMI defines Content Marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.” The summary of their report says, “While manufacturing marketers reported lower overall effectiveness at content marketing this year, they expanded their use of content marketing tactics. They also became more effective with those tactics, closing the gap between usage and effectiveness that we observed last year.“
3 things that struck us as most interesting:
For us the key take away is that adoption and use of content marketing in manufacturing is increasing. We believe CAD product models are the most effective type of content for industrial suppliers (manufacturers and distributors) of components (e.g. bearings) and engineered products (e.g. motors).
Read the report for yourself and let us know what you think by commenting below, calling or clicking either button below – especially if you want to include product CAD model viewing and/or downloads in your 2016 website and content marketing.