2D Sales Drawings
Thanks for subscribing! Please check your email for further instructions.
“Content is one of the few forms of marketing that has a compounding return.” – Tomasz Tunguz
Tomasz is a venture capitalist at RedPoint and blogger on SaaS. Here he explains his theory that content marketing delivers compounding returns. “Like a bank account that starts out small and earns incremental gains, but over time becomes quite large, content marketing efforts require consistent investment but ultimately can yield enormous results.” He uses blog posts as the type of content to demonstrate his point and recommends a balance of evergreen (always relevant) and temporal (relevant for a limited time) content but, “content marketing campaigns that skew in favor of more evergreen content will grow faster and bigger than those which focus on temporal content.” The point is that once the ‘evergreen’ content is online it keeps working for you 24*7 and forever.
Here’s our take for B2B (business to business) industrial suppliers (manufacturers and distributors):
In our view 3D CAD Models are the best converting content for industrial suppliers and therefore, if used well, can compound the most!
As Tomasz put it, the bottom line is, “to benefit from the compounding effects of content marketing, marketers should actively invest in building evergreen content that keeps contributing to traffic growth, building the company’s brand and eventually generating sales.” If you’d like to know more about how best to do that with CAD models please call us or click either button below.