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Do You Know When and How To Use CAD To Grow Business

Marketing Ideas and Tips for Manufacturers - CAD models and drawings as marketing content

CAD Marketing Quiz

These two Manufacturing Marketing Institute (MMI) podcasts (introcase study) and blog post explain WHY CAD models may be the best content marketing tool available to B2B industrial suppliers (manufacturers and distributors). In addition this blog post series: How to Use Product CAD Models to Radically Increase Manufacturing Sales explains HOW to use them?

But perhaps you already know all this? Not sure? Test your knowledge with the quiz below…

1. What types of businesses usually grow by adding CAD Models of products to their website?

  1. Manufacturers or distributors of mechanical components (eg bearings, gears, fasteners)
  2. Manufacturers or distributors of mechanical engineered parts (eg motors, gearboxes)
  3. Manufacturers or distributors of finished mechanical products (eg cars, fridges, planes)
  4. Manufacturers or distributors of architectural or building products (eg doors, windows, bathroom fittings)
  5. All the above

The correct answer is E

Explanation: A, B and D are obvious because all these companies provide components and parts that get spec’d into other new products, C less so but applicable for finished products that get included in designs, for example, kitchen appliances included in new kitchen designs.


2. Which are signs that adding CAD Models of products to a website could add revenue growth or cut costs?

  1. Customers draw components or parts, like your products, in their CAD designs
  2. Existing customers ask for CAD models or drawings of your products
  3. Existing competitors offer online CAD models or drawings of their products
  4. You use CAD to design your products
  5. All the above

The correct answer is A,B and C


3. What benefits can CAD models of products add to a supplier website?

  1. Improve content marketing and SEO
  2. Improve product selection by offering 3D viewing – zoom, pan, rotate
  3. Enable downloads for inclusion in users designs to get your product spec’d in
  4. Generate sales leads
  5. All the above

The correct answer is E


4. What are the benefits to users of CAD on your website?

  1. Improve product selection by offering 3D viewing – zoom, pan, rotate
  2. Download 3D CAD models for inclusion in user designs to save time
  3. Avoid potential errors by using CAD models quality assured by the product supplier
  4. Download 2D drawings for inclusion in Buyer specifications
  5. All the above

The correct answer is E


5. On average what percentage of downloaded CAD parts are ultimately purchased?

  1. 10%
  2. 25%
  3. 50%
  4. 100%
  5. None of the above

The correct answer is C

Explanation: see these survey results and this case study.


6. When putting CAD models online, which of the following can help protect the intellectual property (IP) of your designs?

  1. Include your company logo and Trademark indented in the CAD model
  2. Making your downloadable CAD models ‘outer envelope only’ and exclude the inner product details
  3. Don’t Offer .STL File Format for Downloadable 3D CAD Models
  4. Introduce intentional defects in the model
  5. All the above

The correct answer is E

Explanation: see this blog post on IP for details.


7. Why should your downloadable CAD models be built in a standard CAD format?

  1. So they can be used and updated in any commercially available CAD system you choose
  2. So you aren’t locked into any single CAD, or CAD download, system now or in the future
  3. To help ensure you retain total ownership and access to your CAD models
  4. To avoid being locked into any proprietary CAD format that restricts you changing CAD download system vendors in the future
  5. All the above

The correct answer is E


8. What formats should your CAD models be downloadable in?

  1. ‘Native’ CAD formats of all leading CAD systems
  2. Standards defined CAD exchange formats (like STEP, IGES)
  3. CAD download system vendors proprietary formats
  4. Fully dimensioned 2D drawings (also called spec sheets) in PDF
  5. All the above

The correct answer is A, B and D


9. Which of the following should occur if a user requests a CAD model download?

  1. Request user registration with their email address and track them as a lead
  2. Alert sales and marketing people (by account or territory) so they are aware of a possible new design starting that could use one or more of your products
  3. Alert the correct sales person so they can decide whether to promptly followup on the download by email or phone
  4. Use automated marketing to send the user emails with pictures, specs and CAD model links to other similar products
  5. All the above

The correct answer is E but you should gradually build up this usage by testing how best to do these for your customers


10. How and where should you syndicate your 3D CAD models online?

  1. Your website
  2. Your configurators (if any)
  3. Your distributors websites (if any)
  4. 3rd party portals and sites (eg 3DModelSpace.com) that your customers use to find CAD models and some CAD systems link to
  5. All the above

The correct answer is E but you should gradually build up this syndication over time as you learn where your customers and potential customers look for CAD models and drawings


If you want to know more about using CAD in your marketing content and for sales lead generation please call, read more of our blog posts, click either button below or watch the video below.

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