2D Sales Drawings
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The Content Marketing Institute (CMI) defines Interactive Content as, “content that engages participants in a two-way dialogue or exchange, often providing utility and usefulness (e.g., interactive infographics; self-assessments or report cards; quizzes; calculators; interactive eBooks; configurators or solution builders; and interactive lookbooks). Interactive content also may be structured to be dynamic.”
CMI’s 2017 research reveals the latest trends in use and effectiveness of interactive content:
Here’s our take on this trend for B2B industrial suppliers:
For links to a few live examples of customer sites using these interactive tools see this post or for more in depth questions on these types of industrial interactive content read the other references below:
As always, please let us know what you think by commenting below, or if you’d like to know more about or see the technology in action click one of the buttons below.