2D Sales Drawings
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We recently published “8 WAYS TO RADICALLY INCREASE INDUSTRIAL MARKETING ROI WITH CAD” to apply content marketing re-use to CAD. The point is the more successful re-use of any content, the greater the ROI on the initial cost of creating that content! As the diagram above shows, step 6 of the process is using ‘CAD MODEL IMAGES IN EMAILS’ – this post focuses on that step in detail.
Why ‘Email Marketing’?
Email marketing is and remains one of the most successful online marketing techniques available. Even if you don’t use email marketing yourself you likely receive marketing emails daily. Their success is attributable to being readily customized, personalized and even automated. That success led to some overuse of email marketing but extensive research has refined and advanced it to be useful not annoying to recipients. You can find lots of generic email marketing advice online so we’ll focus on giving some specific suggestions for B2B industrial suppliers promoting their products with CAD models.
Why ‘CAD Email Marketing’ Can Work Even Better Than Other ‘Email Marketing’?
Of all types of content 3D CAD Models (and derived 2D CAD drawings or ‘CAD spec sheets’) are perhaps the most symbiotic content available to industrial suppliers (manufacturers and distributors). Why? The fastest way to model a part is to download it rather than create it in your CAD system, so designers save time and increase their productivity. At the same time suppliers get their part (including its part number) spec’d into a new design that Buyers will most likely later purchase. The time saving usefulness of CAD models can be inherited by your CAD email marketing so your emails, if done right, will be opened, read and acted upon. Just as conversion rates to sales of CAD model downloads can be much higher (as high as 50%) than other types of content so CAD email marketing can achieve higher conversion rates.
3 Prerequisites For CAD Email Marketing
What To Email About?
Here’s a generic list just to get you thinking but there must be many other topics specific to your business. The key point is to send relevant emails containing useful and helpful information or knowledge.
Other Points To Definitely Get Right
Finally, we can say that offering online CAD models is, for industrial suppliers of parts and components, an important part of your B2B eCommerce and an enabler of your email marketing because the call-to-action (CTA) becomes ‘visit this link‘ rather than being ‘call your rep‘. If you want to know more about using CAD models for marketing, or CAD email marketing in particular, please call or click either button below.