2D Sales Drawings
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Image credits – all to KPCB report
“Reality is the dynamics of global innovation and competition are driving product improvements, which, in turn, are driving usage and monetization,” says Mary Meeker, a partner at venture capital firm Kleiner, Perkins, Caufield & Byers (KPCB) in her recently released annual internet trends 294-slide report that looks at a dozen online trends in detail.
Signifying its importance, more than 50 slides are dedicated to the B2C eCommerce trend. We recommend reviewing them all but, in case you don’t have time, here are the points we think are most significant for B2B industrial suppliers:
Here’s Our Take for Industrial Suppliers:
It’s old news that eCommerce continues to grow and gain overall share – we’ve blogged about B2B eCommerce dwarfing B2C eCommerce and repeatedly recommended that industrial suppliers add their own eCommerce capabilities or use Amazon (or preferably both) to keep up with this trend.
It’s also old news that technology (such as eCommerce) is disrupting existing businesses but did you know (as the graph on the right shows) that the new technology adoption rate is actually accelerating as new technologies are widely adopted faster!
So what’s the NEW NEWS?
At CDS we review and share all available research, like this KCPB report, as we continue to develop our industrial marketing technologies and services to help B2B industrial suppliers succeed with online marketing and eCommerce. As always, please share your comments below or, if you’d like our opinion on your B2B eCommerce plans, please call us or click either button below: