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Image Credit CMI
Create Better Content & Market it Better!
We’ve been advocates for content marketing by industrial suppliers (and the inbound marketing it supports) for a long time and it’s very good news to see all the achieved benefits to US manufacturing industry companies in the bar chart above! That chart comes from one of the new research reports below. Please read the reports for yourself because they will help you:
But here are the insights that struck us as most interesting as we read these excellent reports.
1. Content Marketing Institute (CMI) Report
CMI’s “Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends” report is a US manufacturing industry cut of the data from their generic multi-industry study conducted June/July 2018. This ‘cut’ consists of 146 respondents who work for US manufacturing companies and have been using content marketing for at least one year. The majority of respondents were B2B manufacturers based in North America. It’s useful for comparing content marketing progress in this sample and for comparing manufacturing to other industries.
The CMI insights that struck us most are:
2. TREW/GlobalSpec Report
IEEE Globalspec and TREW Marketing’s 2019 Smart Marketing for Engineers Research Report produced this report from a survey of hundreds of engineering and technical professionals who make or influence buying decisions.
The TREW/Globalspec insights that struck us most are:
As a reference, our take on the same reports last year is here in case you want to compare the annual results.
Lastly, we can say that online digital marketing for industrial suppliers is what we, our software products and services do. It’s our specialist expertise developed over more than a decade so we read new research avidly and are continuously thinking about the implication for ourselves and our customers. If you’d like our opinion on your particular content marketing situation please call or click either button below: