2D Sales Drawings
Thanks for subscribing! Please check your email for further instructions.
Image Credit CMI
Manufacturing Content Marketing – A 2019 Update
Content marketing is the process of crafting and providing helpful content for different audiences across various stages of the buyer’s journey. Content examples range from whitepapers, to case studies, to blog posts, to 3D CAD models of manufactured parts or components. Now a new 2019 CMI study has revealed how, and how many, manufacturing industry customers are succeeding with content marketing. CMI research director, Lisa Murton Beets, summed up the report, “With regard to content marketing, manufacturers have arrived. No longer do we view them as late adopters. We saw a big increase this year in those who are approaching content marketing strategically.“
This is excellent news. At CDS we’ve advocated for content marketing by industrial suppliers (manufacturers and distributors) for a long time (for example see many blog posts such as this one). When CMI first reported on manufacturing in 2014, they noted that manufacturers were later to adopt content marketing than other industries. Now, CMI reports considerable manufacturing industry success with content marketing, specifically:
1. Please review the CMI report for yourself to understand the current levels of content marketing adoption and success in manufacturing. You might like to use the data to benchmark your own company’s content marketing performance.
2. Before planning your 2020 and beyond content marketing, you might find CMI’s 7 Laws for Content Marketing Success useful.
Lastly, we can say that online content marketing for industrial suppliers (manufacturers and distributors) is what we, our software products and services enable. It’s our specialist expertise developed over more than a decade so we read new research avidly and are continuously thinking about the implication for ourselves and our customers. If you’d like our opinion on your particular content marketing situation please call or click either button below: