Human attention is a limited and valuable resource. If businesses want prospective buyers to come to them, they need to grab their attention. However, that is easier said than done.
Post-purchase dissonance is at an all-time high these days. According to David Sobie, the CEO of Happy Returns, about 15 to 40 percent of all online goods are returned, usually because customers did not get what they expected.
However, 3D product configuration can go a long way towards reducing customers’ unease, ordering the item, and then — most importantly — keeping it.
3d product configurators enable customers to get a 360-degree view of the product and help them change customizable parts. This is one of the best ways for customers to know exactly what they will be getting.
Let’s find out how using 3D visual assets can benefit both companies and customers.
Helps Make Purchase Decision
High-quality visual assets grab the attention of the customer from the awareness stage and keep on engaging them till the purchase stage. According to marketing influencer Jeff Bullas, about 67% of customers say the quality of a product image is instrumental for their purchase decision.
With 3D configurators, brands can create high-fidelity images that have the flexibility to be customized with lower investment costs than traditional product photography.
Helps Create Emotional Connections
Humans are more sentimental towards things that give them a sense of ownership. 3D configurations allow customers to customize products based on their unique preferences. This creates an emotional attachment to the product, which is known as emotional endowment in psychology.
In fact, even small personalization options like color options or add-ons can help create a more fulfilling and interactive experience that is shown to drive conversions up to 70%, according to a study by Demand Metric.
Helps Retain Customers
Few things are more disappointing to a customer than receiving a widely different product than what they saw online. Colors, size, style, features, and textures — these are all areas where 2D images or standard product photographs are not able to impart a full product experience or overview. According to Inc, 91% of customers will not do business with a company after they receive a product that they are not satisfied with.
Providing customers with 3D product configurations can help them see and even experience exactly what they will be buying. When customer confidence is increased, they are more included to purchase multiple products during a single shopping session. Increase product confidence also means less returned products for the company.
Helps Reduce Investments
Brands have the option of using high-quality 2D images to showcase their products. However, showing every single customizable option from all angles will require taking thousands of pictures and the cost can be prohibitive.
With 3D configurators, you can display your products in a dynamic way. In fact, you can feature the product on your e-commerce store even before it has been manufactured to get customer feedback ahead of time. Based on the responses received, you can decide whether manufacturing the item is worthwhile, or if modifications might be necessary.
Bottom Line
Creating an interactive and engaging experience by wowing your customers through visual assets can drive conversions and result in increased sales. 3D product configurations are the future of e-commerce marketing. Contact CDS Visual if you are interested in helping your brand stand apart from the competition.
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