When it came time to pick a new CPQ (configure-price-quote) technology, TWG chose CDS Visual. Why? Because CDS Visual’s CPQ solution was an essential part of their business strategy.

As a leading manufacturer of industrial products, TWG needed a CPQ solution that could handle the complexities of its configurable products. With CDS Visual, they were able to quickly and easily configure products and get them to market faster.

The TWG family of brands includes Pullmaster, Tulsa Winch, and more. With employees all over the world and a presence in almost all major markets, the scale that TWG serves is truly universal. CDS Visual was able to meet the needs of TWG’s global business with its multilingual capabilities and easy-to-use interface.

Hear the highlights, from the satisfied clients themselves:
Why we chose CDS Visual TWG is a global leader in the design and manufacture of innovative products that help businesses increase efficiency and productivity. Our flagship product, the TWG Configuration Tool, is an important part of our sales cycle, as it allows customers to configure or engineer-to-order (ETO) products to meet their specific needs.

However, as part of our digital transformation journey, we wanted to create a solution that would reduce quote time and increase customer service efficiencies. We turned to CDS Visual for help in achieving this goal.

CDS Visual’s team of experienced developers worked closely with our team to understand our specific needs and requirements. They then proposed a solution that would not only meet our needs but also exceed our expectations.

The result is a custom-built configuration tool that has helped us reduce quote time by up to 80% and increase customer service efficiencies by up to 30%. We are extremely pleased with the results and would not hesitate to recommend CDS Visual to any company looking for a trusted partner in digital transformation.

How CDS helped us
CDS Visual helped us create a completely customized CPQ solution that works with our highly complex parts. They were able to use our STEP files to create 3D and 2D models that allowed our products to be configured exactly the way our customers need them to be. The result is a CPQ solution that is up and running on our website and helping us streamline our sales process. Thanks to CDS Visual, we can provide our customers with the precise engineering they need while still being able to close deals quickly and efficiently.
Why CDS stands out from other vendors
Our products are so complex that many vendors found it to be slightly overwhelming. Because the folks at CDS come from engineering backgrounds, they were better able to understand and meet our needs. Working with the CDS team was amazing – we received personal attention and experienced what we consider to be a first-class, ‘customer-first’ attitude that other visualization vendors can’t match. And the CPQ solution was built exactly to our needs … other vendors offer off-the-shelf, ‘one size fits all’ products that are kind of ‘take it or leave it’. With CDS, we received exactly what we needed.

CDS Visual also has a strong focus on customer service and support. They are always willing to answer our questions and help us troubleshoot any issues we have. We know that we can always count on them to be there for us when we need them.

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About the Author: Aaron Smith

A dynamic leader whose career in software and high-tech spans three decades, Aaron Smith is responsible for the marketing and solution execution of the CDS Visual strategic vision.With a wealth of cross-functional experience and deep operational expertise across both small and large companies, Aaron specializes in helping Industrial Manufacturers leverage the power of visualization to drive sustained growth and high-impact results. Prior to joining CDS Visual, Aaron was a solution engineer at Vistagy, where he led customer-facing sales activities and customer support. He has also served as a product manager at PTC for the Windchill PLM product, as a support engineer at InPart, which was acquired by PTC, and as a Mechanical Engineer at Applied Materials in the Ion Implant division.

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