With retail giants like Amazon and Walmart dominating the ecommerce space, smaller players need to come up with innovative ways to compete and make profits. 2020 proved to be a turning point for the photography industry, with COVID-19 restrictions on physical shoots. One of the outcomes of this creative disruption has been the enthusiastic adoption of 360-degree photography.

Let’s explain 360-degree photography

360-degree photography is a process of stitching together multiple product images from all angles to create a seamless, photorealistic and interactive 360-degree virtual product demo. This technology is in high demand as it allows businesses to give their customers a realistic view of products before they purchase them. There are many 360-degree photography software programs available on the market that businesses can use to create these virtual product demos.


The pros of 360-degree photography

Higher conversion rates

Giving customers a 360-degree view of products can have numerous benefits. It can help build confidence in the product, as they can better see exactly what they are getting. Additionally, it can help reduce customer support inquiries, as people will be able to find answers to their questions simply by exploring the product visuals. Finally, it can also lead to increased sales, as customers will have a better understanding of the product and its features.

Fewer product returns

One of the great advantages of 360-degree photography is that it can help to reduce the number of product returns. This is because customers get a much better idea of what they are buying before they make a purchase.

With conventional photography, it can often be difficult to tell exactly what an item looks like, leading to many customers being disappointed with their purchase. However, with 360-degree photography, they are able to see the product from every angle and get a much better sense of what it will look like in actuality. This can help to reduce the number of returns, as customers are more likely to be happy with their purchase when they know what they are getting.

Greater versatility and scalability

360-degree photographs are an incredibly versatile form of content, not only extremely cost-effective but also highly scalable, providing a one-stop-shop for all desired product image assets. The format is also mobile-friendly, seamlessly working across all mobile devices.

This means that whether you’re looking for product photography for your website, social media, or even print collateral, 360-degree photographs are a great option that can save you time and money.

So why not give them a try for your next project? You may be surprised at just how versatile and easy-to-use they are!

To sum it up

While there is no doubt that the COVID-19 pandemic has had a profound impact on the way businesses operate, it is important to note that many of these changes were already underway before the pandemic hit. In particular, the rise of online purchasing behavior in the B2B sector was already evident and the pandemic has only served to accelerate this trend. This is likely to have a lasting impact on the way businesses operate, with a greater focus on online sales and marketing channels. 360-degree product photography has played a major role in driving this change and is likely to continue to be an important tool for businesses looking to sell products online.

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About the Author: Aaron Smith

A dynamic leader whose career in software and high-tech spans three decades, Aaron Smith is responsible for the marketing and solution execution of the CDS Visual strategic vision.With a wealth of cross-functional experience and deep operational expertise across both small and large companies, Aaron specializes in helping Industrial Manufacturers leverage the power of visualization to drive sustained growth and high-impact results. Prior to joining CDS Visual, Aaron was a solution engineer at Vistagy, where he led customer-facing sales activities and customer support. He has also served as a product manager at PTC for the Windchill PLM product, as a support engineer at InPart, which was acquired by PTC, and as a Mechanical Engineer at Applied Materials in the Ion Implant division.

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