Over the past few years, 360-spin photography has enabled shoppers to enjoy an authentic, visually appealing, and truly immersive online shopping experience. One of the reasons why 360-spin photography is being leveraged more and more in the eCommerce and B2B marketplace is mainly because it allows brands and retailers to create visually appealing imagery that gives customers a unique in-store experience.

Strong Results Boost Popularity of 360-Spin Photography

According to Google Trends, there’s an increase in interest in 360-spin photography for product pages. Photorealistic images are also appreciated in the B2B space, where notable sellers such as Grainger reported a 9.6% increase in sales after they started using 360-degree imagery.

360-Degree Images vs. Videos

While some folks might argue that a product video may be just as effective, videos tend to be stored as larger files, which takes time to load and can result in slower page loading times for products. In the fast-paced world that we live in, even a delay of a few seconds could result in customers turning away from an eCommerce store or product page.

This is where creative 360-spin photography shines. Not only does it provide a unique viewing opportunity from all angles, but the audience gets to be in charge of deciding which angles they’d like to see of the product.

Additionally, 360-spin photography can increase conversion rates by up to 50%, according to a study by Joint Media Marketing, choosing not invest in this new technology can only mean leaving money on the table.

An Effective Marketing Tool in a Multitude of Industries

360-spin photography has proven to be an effective marketing tool in almost every industry that’s using eCommerce to recreate the in-store experience. Apart from large retailers such as Amazon and Grainger, the auto, manufacturing, apparel, and furniture industries have integrated photorealistic images of their products using 360-spin photography techhology.

Alternatives to 360-spin photography

Rendered Images from 3D CAD Models – It is not unheard of (in the design world at least) to use 3D CAD model designs to be generate realistic rendered images. This trend is picking up steam, especially in the manufacturing industry, where companies that build complex machinery and tools look to provide more detailed imagery.

The cost to hire a photographer to generate product images can vary greatly depending on the number of products and the size of each product. That being said, rendered images are considered to be a more cost-effective option, even when also compared to traditional product photography. Rendered images takes away the need for a traditional photographer who could take hours or days to produce the same amount of product photographs. Not to mention the additional time and cost it takes to pull products in and out of inventory for photography. Rendered images leverages 3D CAD assets, reducing the overall time and cost of traditional product photography.

Ending Note

The idea of being able to replicate the in-store experience of a brick-and-mortar store, where customers can get a closer look at a product from all angles, is by far the best way to showcase products in an increasingly competitive eCommerce landscape.

If you’re looking for premium quality photorealistic images for your products or eCommerce store, then look no further than CDS Visual. The company has years of experience in creating life-like imagery to take your eCommerce store to the next level.

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About the Author: Aaron Smith

A dynamic leader whose career in software and high-tech spans three decades, Aaron Smith is responsible for the marketing and solution execution of the CDS Visual strategic vision.With a wealth of cross-functional experience and deep operational expertise across both small and large companies, Aaron specializes in helping Industrial Manufacturers leverage the power of visualization to drive sustained growth and high-impact results. Prior to joining CDS Visual, Aaron was a solution engineer at Vistagy, where he led customer-facing sales activities and customer support. He has also served as a product manager at PTC for the Windchill PLM product, as a support engineer at InPart, which was acquired by PTC, and as a Mechanical Engineer at Applied Materials in the Ion Implant division.

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