augmented reality and the c-suite

Our world is increasingly becoming dependent on information, so much so that it is being hailed as the most important commodity, especially at the enterprise level. The world economic forum estimates that by 2025, humans will collectively produce 463 exabytes (463,000,000,000,000,000,000) of data each day.

The solution to handling this much data lies within Augmented Reality. Most of us are familiar with the entertainment applications of AR, such as filters on prominent social media apps. However, Augmented Reality has yet to show its true potential in the business landscape. Here’s how it can help improve business operations.


You’d be hard-pressed to find any technology that has been able to replace the humble keyboard and mouse. AR technology however, allows you to integrate seamlessly with your machines using simple gestures. As a result, one can expect the technology to improve processes, especially those involving repetitive tasks. Not only this, but it has the potential to increase productivity by improving how we visualize information and perceive instructions.


Transparency should be at the core of every business. By employing AR technology, leaders can better communicate and dispense information as they create policies that not only spearhead the direction a business should take, but include implementation at the most basic level. Additionally, business transparency is a key metric for employee retention.

According to SHRM’s 2015 Job Satisfaction and Engagement survey, more than 50% of employees identified that clear communication of organizational objectives was a key factor in determining trust between the two.


Marketing is one of the most important aspects of a business. Statista projects that digital marketing expenses in the United States are expected to increase by around 100% by 2024, reaching about $300 Billion. Hence, an ever-increasing need for alternate avenues of technology should be explored – especially those that are cost effective.
Here’s where augmented reality shines. AR has the potential to usher in a new era of marketing trends that showcase your product or service in action. As a result, users get to visually interact with your product before they decide to make a purchase. This makes it easier to sell your product in the market, generating more leads and driving higher revenue.

Final Word

It’s easy to overlook innovations happening around you until it is too late. The promise of AR technology will revolutionize the way we conduct business, both internally and externally. CDS Visual has a host of AR solutions already in the market. Whether you’re in the service, tech, manufacturing, or e-commerce space, CDS Visual provides you with all the augmented reality solutions for your business.

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About the Author: Aaron Smith

A dynamic leader whose career in software and high-tech spans three decades, Aaron Smith is responsible for the marketing and solution execution of the CDS Visual strategic vision.With a wealth of cross-functional experience and deep operational expertise across both small and large companies, Aaron specializes in helping Industrial Manufacturers leverage the power of visualization to drive sustained growth and high-impact results. Prior to joining CDS Visual, Aaron was a solution engineer at Vistagy, where he led customer-facing sales activities and customer support. He has also served as a product manager at PTC for the Windchill PLM product, as a support engineer at InPart, which was acquired by PTC, and as a Mechanical Engineer at Applied Materials in the Ion Implant division.

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