If you are in marketing, you’re always looking for ways to elevate your brand. You want to stand out from the competition and create a “wow” factor that resonates with your customers. But you also want to make sure that whatever solution you implement also helps elevate sales. Here’s the good news: product visualization solutions can simultaneously do both!
It’s relatively easy to use product visualization and 3D visual configurators to elevate your brand experience with high-quality product images and 3-dimensional models that create a compelling experience for your customers. With visualization solutions, like 360 spin models and visual configurators, you can show your products in more detail, with more fidelity and from virtually any angle – allowing your customers to feel like they are actually holding the product in your hand. Even better, with augmented reality (AR) and virtual reality (VR) visualization solutions, your customers can interact with your products as if they were actually standing in the same room.
Your Brand Is a Filter for All Business
Branding is at the heart of almost everything you do as a business. Your brand represents a promise to your customers – and in the modern world, where people increasingly live, shop and work digitally – expressing that promise effectively in the online space is key to your success.
Your customers and potential clients are actively seeking ways to interact with your brand in the online space. That’s one of the reasons why personalization, customization and interaction is growing so fast – and why so many of the biggest companies, like Amazon, are investing so heavily in it. Research has shown that interactive content gains two times more engagement than static content – and 85% of B2B marketers are already using or plan to use interactive infographics as part of their strategy.
The benefits of branding through visualization solutions are impressive, and can make an immediate impact on your sales. Because your customers are able to gain a sense of ownership of your products by configuring or customizing them, they will form a deeper emotional connection with your company. What’s more, visual configuration solutions have been shown to enhance customer satisfaction, boost buyer confidence and lower returns. And one benefit that many businesses overlook is that visual configuration solutions can simultaneously lower costs while boosting sales – since they can help lower engineering costs, speed time to market and more.
Solutions For Branding Visualization
Ready to get started boosting your brand through visualization? There are an array of turnkey, simple to implement solutions that you can easily implement on your website, including:
- 3D Configurators which allow your customers to experience your products from every angle while they configure, design and customize in 3 dimensions. Customers see more detail, become more confident in their purchase and tend to become more loyal to your online experience.
- 360 Spin Images that can actually be less expensive to produce than traditional photography. Many images can be built directly from CAD files, and they are simply to syndicate across virtually all major eCommerce shopping platforms.
- 3D Catalogs that allow your customers to interact with 3D models of your products, while having the options to download 2D drawings, spec sheet, engineering files and more.
If you want to learn more about using visualization technology to elevate your brand, please drop us a line – we’re happy to provide a free, customized consultation.