More and more companies are showing a favorable stance on adopting IoT (Internet of Things) solutions. According to Gartner, 99% of companies in the US either maintained or increased their budgets for incorporating IoT technology.

Perhaps this decision is fueled by the ever-increasing reliance on innovative technological solutions is that is required to compete in today’s manufacturing industry. Companies need to reduce operational inefficiencies and cut down on costs, now more than ever.

As a result, their reliance on data analytics and cloud management solutions requires that an IoT revolution take place.

But when it comes to the manufacturing industry, the limiting factors are at the design stage. However, 3D visualization tools and augmented reality seek to bring about a new industrial revolution.

Benefits of Product Visualization

Product visualization technology includes virtual, augmented, and 3D visualization tools. According to Newswire, this industry is still in its infancy, at a current market capitalization of around $1.8 Billion. This number is expected to grow at a rate of 20%, reaching around $4 Billion in another 5 years.

Currently, manufacturing relies on 3D CAD models to realize a prototype. However, the process is time-consuming, and 3D renderings ultimately appear as 2D drawings on flat computer screens. This still leaves the designer to exert their own imagination and visualize the final product. Not only do product visualizations speed up the designing phase, but they also allow the end-user to visualize themselves using the product. In turn, this saves on prototyping, designing, and marketing costs.

The Road Ahead

Although product visualization technology seems to be headed in the right direction, a number of factors can still heighten its impact. The important thing to realize is that in the next industrial revolution, the symbiosis of technology is what matters.


How quickly information spreads across the world is perhaps the only limiting factor that prevents the widespread adoption of product visualization tools. However, this bottleneck may soon decrease thanks to advances in communication, particularly 5G technology. As per Statista, 5G technology is forecasted to attain more than 200 million connections in the US by 2025.

This implies that a higher number of users will get to experience faster bit rates for communication. Hence, product demos via VR headsets, or even cellular phones, can become a reality for many consumers. Industries can then better visualize product descriptions and specifications, allowing consumers to select the appropriate product configurations for their needs.

Interactive Manufacturing

Bringing a design to reality is a slow and unreliable process that requires countless resources. Even after that, the physical models it generates are limited by their size and material. Incorporating 3D product visualization solutions shortens the render time by allowing you to simply use the initial CAD model.

Additionally, immersive technology enables manufacturers to account for errors quickly before mass production even begins. Having product visualization tools incorporated before this stage can save on additional resources, design better products, and maximize returns.

Final Word

3D product visualization tools are the newest innovation in industrial manufacturing and eCommerce. It allows designers to push their creativity to its limits and offers customers a more indepth and detailed product description. Ultimately, 3D product visualization tools aim to bridge the gap between manufacturing and sales. To find more about our 3D visualization solutions, visit us at CDS Visual.

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About the Author: Aaron Smith

A dynamic leader whose career in software and high-tech spans three decades, Aaron Smith is responsible for the marketing and solution execution of the CDS Visual strategic vision.With a wealth of cross-functional experience and deep operational expertise across both small and large companies, Aaron specializes in helping Industrial Manufacturers leverage the power of visualization to drive sustained growth and high-impact results. Prior to joining CDS Visual, Aaron was a solution engineer at Vistagy, where he led customer-facing sales activities and customer support. He has also served as a product manager at PTC for the Windchill PLM product, as a support engineer at InPart, which was acquired by PTC, and as a Mechanical Engineer at Applied Materials in the Ion Implant division.

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