The coronavirus pandemic has had a lasting impact on not just our lives but also the way we do business, and the way companies operate. Already, global retail sales are expected to dip by around 5% this year according to Statista. On the other hand, online sales are on the rise, with platforms seeing a 40% increase in just the Q2 of last year, according to Amazon. One thing’s for sure, once the dust settles, companies, especially those in the manufacturing industry, will forever change how their products are marketed

Some forward-thinking manufacturing companies have been quick to adapt and evolve with the changing times and challenges, finding new ways, such as leveraging new visual technologies to attract customers by presenting their products in a more creative and immersive way. This sort of out-of-the-box thinking has been seen in other industries as well, but nowhere has it thrived more than the manufacturing industry, where businesses were already struggling to keep up with the growing competition and increase in consumer demand.

While many of the pre-pandemic challenges that the manufacturing industry faced have not gone away, businesses have found new and creative ways to work through the challenges, starting with piquing the audience’s interest with clever marketing tactics.

While the full-blown pandemic forced people to stay at home at all costs and shop online, manufacturers, distributors, and those who operate within the B2B space have also started to look at other ways to attract new customers, from introducing better deals and discounts to using 360-degree photography or 3D visuals on their product pages to attract more customers – and it is working.

The Pandemic Shift

Since the pandemic shift to eCommerce shopping experiences is here to stay, it pays to find new and better ways to attract audiences. Photorealistic images, 360-spin photography and 3D visuals are just a few great ways to recreate that in-store experience buyers crave when selecting a piece of machinery or key component for a project. These product visuals alongside 2D CAD drawings help engineers and suppliers know exactly what they are purchasing, increasing their online purchase confidence while reducing the rate of product returns.

Previously, purchasing a complex piece of machinery or a key component for a project meant visiting the manufacturer or supplier at a brick-and-mortar location to view the product firsthand. Since all that’s been put on hold (and it seems it may be that way for a while), using photorealistic images on product pages is the best way to go for manufacturers who want to offer their clients more confidence when purchasing complex machinery online.

The Bottom Line

The good news is that you do not have to pay an arm and a leg to get your hands on photorealistic images or 360-spin product photography. Whether it’s a complex piece of machinery or an electronic component, CDS Visual can recreate life-life photorealistic product images to showcase on your eCommerce website. Manufacturer and suppliers have seen a sharp increase in eCommerce sales after adding photorealistic images and 3D visuals to their product pages, call us today to get ahead of the curve.

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About the Author: Aaron Smith

A dynamic leader whose career in software and high-tech spans three decades, Aaron Smith is responsible for the marketing and solution execution of the CDS Visual strategic vision.With a wealth of cross-functional experience and deep operational expertise across both small and large companies, Aaron specializes in helping Industrial Manufacturers leverage the power of visualization to drive sustained growth and high-impact results. Prior to joining CDS Visual, Aaron was a solution engineer at Vistagy, where he led customer-facing sales activities and customer support. He has also served as a product manager at PTC for the Windchill PLM product, as a support engineer at InPart, which was acquired by PTC, and as a Mechanical Engineer at Applied Materials in the Ion Implant division.

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