Combine Guided Selling with a 3D Product Configurator.
B2B executives are focused on increasing margins through e-commerce transformation. And what better way to start than combining guided selling with a 3D product configurator?
Over the years, printed product catalogs have proven to be highly effective in reaching out to your target audience. The recent global shutdown, however, has taught us that having a robust online presence with an engaging customer experience can lead to better profit margins.
Discover the benefits of guided selling with a 3D product configuration.
Gartner predicts that organizations that focus their personalized messaging around helping consumers can expect 16% more impact on commercial outcomes than those that don’t.
How can organizations provide personalized sales experiences for consumers? Guided selling and 3D product visualization are effective ways to drive an engaging experience for your customers.
More importantly, what is guided selling and what can you do with it? Let us get started.
What is guided selling?
Guided selling is a step-by-step process of walking a buyer through a series of questions to determine which product suits their preference. This process can be used in business-to-business (B2B) and business-to-consumer (B2C) settings.
Guided selling can also simplify the configuration of even the most complex offerings by offering steps and options to build products according to specifications. This frees up time so your sales reps can concentrate on closing more deals and delighting customers.
What can you do with guided selling?
Guided selling helps customers make informed choices without relying on a sales or customer service agent’s guidance. Here’s what you can accomplish with guided selling.
Write the Playbook
To create an effective guided selling process, executives must involve all stakeholders in the guided selling process. This includes customer service reps, sales team members, and product engineers.
Involving all stakeholders can lead to remarkable internal efficiencies. For instance, the sales team intends to increase revenue by expanding its target audience. This requires product engineers to consider how to enhance user experience while enabling more customization.
With the CDS Visual e-commerce, eCommerce managers can leverage guided selling to write the rules, processes, and steps to provide a truly engaging experience for their users.
Improve Communication
Guided selling can also make internal communication much easier. So, having all your teams involved from the beginning can help ensure everyone is on the same page and working together towards a common goal.
Before getting started, here are some questions to consider as a team.
Questions to Consider
- What are your goals?
- What challenges are you facing?
- Who is your target audience?
- How will your product or service solve your customer’s problems?
- What sets your offering apart from the competition?
- What is your pricing structure?
- What is the sales process?
- What are the next steps?
Sell Smarter and Quicker
Personalization helps you close more deals. Provide options for upselling and cross-selling for your target audience. Digitalize your complete standard parts catalog and allow customers to interact with products and make purchases through your e-commerce site.
Build Buyer Personas
Buyer personas and journey maps are essential for understanding your customers’ needs and expectations. By mapping out the buyer’s journey, you can see where your customers are dropping off and make changes to your guided selling program accordingly.
Creating buyer persona profiles can help you understand what motivates your customers and how they make decisions. Journey mapping helps you see the buyer’s journey from their perspective so you can identify any pain points and optimize the process.
The software that drives guided selling can also make internal communication much easier. So, having all your teams involved from the beginning can help ensure everyone is on the same page and working together towards a common goal. Watch the solution demonstration of the shower door visual configurator.
Guided Selling 3D Product Configurators
Guided Selling & 3D Visual E-commerce with Photorealistic Visuals (cdsvisual.com)
CDS Visual: Redefining What’s Possible with Visualization
The CDS Visual Ecommerce Enhancement software takes your CAD drawings and turns them into 3D interactive visuals for your website increasing conversion rates by 22% or more compared to the PDF CAD drawings and product catalogs.
With the right guided selling tool, you can implement new capabilities like keywords, serial numbers, and BOM search while giving users the ability to download CAD files, engineering schematics, and more.
Your sales won’t grow themselves, there is no time to waste serving online visitors with a poor static online experience.
Providing shoppers with enhanced 3D digital content can elevate sales conversion rate and increase e-commerce sales. Get started today!
