The Challenge of Selling Complex Aftermarket Parts Online
Aftermarket part sales can be intricate and costly due to the complexity of the hurdles customers face when navigating the online buying journey, unsure of exactly what they need. Salesforce Commerce Cloud customers have ecommerce in place, but that still leaves the aftermarket part search experience a costly void.
What is Salesforce Commerce Cloud?
Salesforce Commerce Cloud is a cloud-based e-commerce platform designed specifically to enable e-commerce businesses to set up e-commerce sites, drive more automation, and provide customers with seamless shopping experiences. It is part of the integrated Salesforce Customer Success Platform and powers all Salesforce-connected apps.
Self-service e-commerce aftermarket part search paired with Salesforce Commerce Cloud delivers a solution, allowing you to sell directly to customers with minimal intervention from your sales or team. However, visualization is not just a “nice-to-have” feature but the key to unlocking e-commerce’s full potential for aftermarket part sales.
While high-quality images and videos are helpful, they do not provide a truly interactive and personalized experience that builds trust with customers looking to find and buy their parts through your ecommerce shop. Considering the resource requirements of extensive photoshoots and video productions and the maintenance required as products evolve, it makes little sense to invest in that as a strategy.
Visualization helps you build a complete visual search solution that drives Salesforce Commerce Cloud adoption and improves your ecommerce aftermarket part sales by empowering customers with self-service.
How Visual Search Empowers Self-Service Ecommerce for Salesforce Customers
Digital visualization software transforms your website into a powerful self-service hub for aftermarket parts. By leveraging your existing CAD drawings, these tools create rich 2D and 3D product experiences that build trust and visual confirmation customers have found the right aftermarket part. A visual search experience enables your customers to explore parts in detail on their own terms, fostering confidence in their buying decisions.
Traditional methods for identifying aftermarket parts require customer support, which can create a frustrating bottleneck for buyers and your team. Visualization solutions that integrate with Salesforce Commerce Cloud transform your website into a self-service haven that gives customers and partners a B2C-like buying experience.
With the proper solution, customers can utilize 2D exploded diagrams to clearly break down parts or delve even deeper with interactive 3D models that help them confidently identify the exact replacement part they need, regardless of their technical expertise. Leading solutions will incorporate Artificial Intelligence (AI) in the search functionality to make product recommendations for add-on sales and give users the ability to upload an image and identify the needed part with AI-powered image search.
The benefits are clear: faster, more independent purchases. With just a part number or product image, users can select and add parts to their cart, streamlining the process and freeing up your support team to focus on more complex issues.
CDS Partable and Salesforce Commerce Cloud together create a win-win scenario that empowers your customers and boosts your aftermarket part sales efficiency.
How CDS Partable enhances Salesforce Commerce Cloud with Aftermarket Part Search
CDS Partable leverages your existing CAD assets to create rich 2D and 3D product experiences that give your customers and partners to visually search, find, and buy aftermarket parts through your website by enhancing your Salesforce Commerce Cloud solution with a complete self-service experience.
With CDS Partable and Salesforce, you can deliver a complete self-service visual search experience that drives no-touch aftermarket parts revenue.
- Visualize Aftermarket Parts: Customers can examine parts in detail with 2D and 3D exploded views to understand their functionality and see how they integrate into their specific applications.
- Simplify Part Identification: 2D exploded diagrams and interactive 3D visualization searches allow customers to pinpoint the exact replacement part they need, regardless of technical expertise.
- Effortless Search and Purchase: Search, find, and buy aftermarket parts using serial numbers, exploded part views, or image search to confidently select the correct part and complete their purchase entirely online, freeing up your support team’s valuable time.
In addition to the benefits listed above, CDS Partable and Salesforce can also help industrial manufacturing companies reduce customer support costs. By providing customers with clear and concise information about your aftermarket parts, you can help them avoid making mistakes and contacting customer support for assistance.
CDS Visual is a Salesforce partner, and CDS partable is available on the Salesforce AppExchange.
Interested in seeing CDS Partable and Salesforce Commerce Cloud in action? Reach out to us for a demo.
